If the minds of men were laid open, we would see but little difference between that of a wise man and that of the fool. The difference is that the first knows how to pick and cull his thoughts for conversation… whereas the other lets them all indifferently fly out in words.

The Top 10 ‘C’s’ of Credibility
Credibility lies at the core of communication. To be believed is as important as being heard. Touching minds and hearts comes directly from presenting in a believable way. Credibility is learned and developed. Through an awareness of the ‘C’s’ that create and maintain credibility, it’s strength can be gained and developed.

1. Be convinced.
If you don't believe what you're saying, don't expect others to. Be excited, energetic and enthusiastic to convey conviction. Your manner, action and overall poise speak of what your heart believes. Biology and natural forces support communication of what your head and heart know is true.

2. Be congruent.
Make your speech consistent. Walk the talk. Show through nonverbals and performance that you're committed to what you say. Listeners are aware of holistic communications. When inconsistencies show through, everything is questioned.

3. Be charismatic.
Likeable people are more likely to be believed. Generating warmth; affinity; good humor; an optimistic, positive outlook establishes credibility. Create the dress and image that conveys both similarity and success.

4. Be competent.
Project expertise. Master what you say. Research carefully. Review publications in the area. Get the appropriate credentials (academic and certifications). Commit to continuous learning and improvement. Gain experience through professional work and volunteer efforts. Join the right associations. Network and generate expert connections. Communicate competence in a way that serves as evidence.

5. Have character.
Generate integrity and the reputation for unswerving honesty. Fairness and trustworthiness are essential to project the winning image. The audience needs to understand not only the ability to be honest but the desire and interest in sharing with truth.

6. Be confident.
Positive thinking and an assured attitude inspire others. Confidence is believability. The relaxed nature of an honest person is known to all. Credibility is an inspirational tool that is communicated through interpersonal assurance. Confident people tend to be more open and transparent.

7. Be composed.
Have the demeanor and poise of command. Control, relaxation and an assured posture inspire. Being cool, calm and collected reflects power. It’s far easier to tell the truth than develop a credible fiction. This shows in outward composure.

8. Be controlled.
Neatness, structure, purpose and direction speak of integrity. They quietly set the tone that should be agreed with. Manage these with the appropriate self-discipline and personal bearing. When deliveries and all the ‘C’s’  are coordinated, the effort and obvious work speaks of honesty.

9. Care.
Taking an interest in others inherently communicates credibility. Involvement and interest help. When you are interested in the audience and their well-being, it seems obvious that you would not lie or deceive them.

10. Coordinate.
Have the audio-visuals and supporting materials to serve as proof. Exhibits, evidence and complementary items heighten the sense of truth.